Blogging has been a big thing for years. It’s an easy way to tell others about what you’re doing in your business. Many have turned their blogs into selling blogs where they add their crafts for others to buy. Blogging can also be used to build an email listing for your business.
Most use their blog to direct traffic to their Etsy or website. Currently most websites have a blog section incorporated in their software. You can make use of a blog to: teach a craft, start a magazine, write a book and talk about it, or create a wholesale blog. Although Facebook as taken over the market with a Business Page, your blog can be used as a business page too. Traffic can be directed from Facebook to Blog or visa versa.
There are three (3) things that can help you with blogging:
With a blog you could get feedback, testimonials and reviews on what you discuss about your business. With Facebook it’s a little bit more work to get engagement then with a blog. A blog is one essential tool in your business, it also plays a role in keyword ranking, getting brand awareness and also for getting traffic for a website. The important thing to remember is to continue to show up and share.